Mémoires de Master 2 soutenus à la Faculté Jean Monnet
Innovation et valorisation de la recherche
Année universitaire : 2016-17
- Auteur : Vijay Rajanna
- Directeur : Nicolas Soulié
What indicators to follow for startups analysis by Large Companies
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- Résumé :
Automotive sector has always been evolving and is now living a revolution: autonomous cars, connected cars, flying cars, electric cars, new mobility services etc. Groupe PSA wants to encapsulate and lead this revolution towards future mobility. Therefore, it is changing its management and corporate culture with new strategies like Push to Pass plan. One of the outcomes of this plan is the creation of the Business Lab, for transforming opportunities into new businesses for the Group. The approach encompasses Open Innovation methods and also creation of the internal Incubator for seeding a culture of startup spirit thus to find Intrapreneurs within the Group. For my end of master studies project (internship), I have worked for multiple needs and missions of this Business Lab. One such mission is identifying and analysis of startups for the Group. This report encompasses all aspects of these missions.
- Langue du texte : English
- Mots-clés : Startup Analysis, Risks, Challenges, Open Innovation, Incubateur
- Domaine(s) :
- Commerce international
- Etudes et analyses des marchés
- Nombre de pages : 73